Our Mission
Clothing
Our mission is to provide parents with the purest, most gentle essentials for their babies, offering 100% organic cotton clothing and organic skincare products that nurture delicate skin and contribute to a healthier planet.
Choosing organic cotton for baby clothes offers several significant advantages, primarily centered around the health of the baby and the health of the environment. Our products are GOTS certified. GOTS-certified organic cotton is the highest level of textile certification and is globally recognized for auditing sustainability at every step of production, from farm to mill to finished garment, and even to packaging. That is why all of our clothing is made of GOTS-certified organic cotton, dyes, and trims.
-
Benefits for Babies:
1. Reduced Chemical Exposure:
- Conventional cotton is often grown with a high volume of pesticides and other harmful chemicals. These chemicals can remain in the fabric, potentially irritating a baby's sensitive skin. Organic cotton, on the other hand, is grown without these toxins.
- Babies have thinner, more permeable skin, making them more vulnerable to absorbing harmful substances. Organic cotton provides a safer alternative.
2. Gentler on Sensitive Skin:
- Organic cotton is naturally softer and more breathable than conventional cotton. This makes it ideal for babies with sensitive skin, eczema, or allergies.
- The absence of harsh chemicals reduces the likelihood of skin irritation and discomfort.
-
Benefits for the Environment:
1. Sustainable Farming Practices:
- Organic cotton farming promotes sustainable practices, such as crop rotation and natural pest control, which help to maintain soil health and biodiversity.
- It reduces the use of harmful pesticides and fertilizers, which can pollute water sources and harm wildlife.
2. Reduced Environmental Impact:
- Organic cotton production uses 91% less water than conventional cotton production.
- By avoiding the use of synthetic chemicals, organic cotton farming helps to protect the environment and reduce pollution.
Skin & Haircare
To empower parents with the confidence of knowing they are using the safest, most trusted organic skincare and haircare products, designed to protect and nourish their baby's natural beauty. Each product is inspired from a natural remedy from around the world. Our products are:
- Certified under the EU Organic Standard
- Dermatologist Tested and Approved
- Never tested on Animals
- Contain No Synthetic Fragrances
- Vegan and Gluten Free